Meet Nematode
Art Direction → Katherine Donaldson + Aaron Evanson
Copywriter → Claudia Butler + Pat Piper
Ilevo Seed Treatment for Soybeans:
Growers know what nematodes are by name, but they don’t necessarily believe they are their problem because they can’t really “see” nematodes. So they dismiss/ignore the issue - which only magnifies another issue: SDS. To call attention to the ever growing nematode issue we will re-introduce nematodes to our growers as the yield destroying bastards they really are.
Partnered with padsquad to ideate an interactive ad that shows just how disruptive nematodes really are. As growers catch up on all things seed treatment, a slithering jerk will interrupt their reading to remind them just how important it is to get proper seed treatment.
Rich Media
Digital Display
Concepted, storyboarded and partnered with retoucher to mimic the behavior of a Soybean Cyst Nematode as it slithers across the banner, magnifying words as it goes.
